![]() In a press release on Tuesday, Ford said that the truck is not only bringing new customers to the company but also "converting many of them to first-time truck or electric vehicle buyers." Meanwhile, even as the F-150 Lightning is getting all the press this week, Ram teased its upcoming 1500 electric pickup truck yesterday on Twitter, seemingly to throw shade at Ford's big launch today. ![]() It is now planning to build 150,000 units of the F-150 Lightning in 2023. Thanks to the overwhelming response, the company has doubled its production capacity. ![]() Initial response to the vehicle suggests that it has been a resounding success, with Ford claiming that it has already received more than 200,000 reservations. Related: Tesla Aims To Produce Robotaxis In 2024, No Steering Wheel Includedįord's F-150 Lightning pickup trucks have started rolling out of the company's production line in Dearborn, Michigan. While multiple electric pickup trucks have already been announced, the F-150 Lightning will be the first mainstream, full-size electric pickup in the U.S. While most of the early passenger EVs were hatchbacks and sedans, companies are now also introducing all-electric sports cars, SUVs and pickup trucks. Electric vehicles (EVs) are becoming increasingly mainstream, with most automakers releasing either all-new electric cars or adding electric versions of popular models to their lineups.
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